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検索詳細｜MF大学--> --> (function(d) { var cOnfig= { kitId: 'qna6tzh', scriptTimeout: 3000, async: true }, h=d.documentElement,t=setTimeout(function(){h.className=h.className.replace(/\bwf-loading\b/g,"")+" wf-inactive";},config.scriptTimeout),tk=d.createElement("script"),f=false,s=d.getElementsByTagName("script")[0],a;h.className+=" wf-loading";tk.src='https://use.typekit.net/'+config.kitId+'.js';tk.async=true;tk.Onload=tk.Onreadystatechange=function(){a=this.readyState;if(f||a&&a!="complete"&&a!="loaded")return;f=true;clearTimeout(t);try{Typekit.load(config)}catch(e){}};s.parentNode.insertBefore(tk,s) })(document); --> --> --> --> --> --> --> 日本語Nihon UniversityResearcher Information System (Nihon University Researcher's Guide) 検索全体NameFullAuthorSearchAdvance Advance SearchNameAuthorPositionPresidentVice PresidentProfessorProfessorProject ProfessorResearch Project ProfessorAssociate ProfessorAssociate ProfessorAssistant ProfessorAssistant ProfessorAssistant ProfessorResearch AssistantOthersAffiliationNihon UniversityCentral Administration OfficePresidentVice PresidentCollege of LawCollege of LawDepartment of LawDepartment of Political Science and EconomicsDepartment of JournalismDepartment of Business LawDepartment of Public Policy and AffairsComprehensive, Physical Education, Foreign Languageintegrated subjectPractical Physical Education CoursesForeign Language CoursesCollege of Humanities and SciencesCollege of Humanities and SciencesDepartment of PhilosophyDepartment of HistoryDepartment of Japanese Language and LiteratureDepartment of Chinese Language and CultureDepartment of English Language and LiteratureDepartment of German LiteratureDepartment of SociologyDepartment of Social WelfareDepartment of EducationDepartment of Physical EducationDepartment of PsychologyDepartment of GeographyDepartment of Earth & Environmental SciencesDepartment of MathematicsDepartment of Information ScienceDepartment of PhysicsDepartment of ChemistryDepartment of BiosciencesDepartment of General StudiesCollege of EconomicsCollege of EconomicsDepartment of EconomicsDepartment of Industrial ManagementDepartment of Finance and Public EconomicsDepartment of Liberal Arts and ScienceCollege of CommerceDepartment of CommerceDepartment of Business AdministrationDepartment of AccountingGeneral EducationCollege of ArtCollege of ArtDepartment of PhotographyDepartment of CinemaDepartment of Fine ArtsDepartment of MusicDepartment of Literary ArtsDepartment of TheatreDepartment of BroadcastingLiberal Education for ArtDepartment of DesignCollege of International RelationsDepartment of International StudiesDepartment of International Liberal ArtsCollege of Risk ManagementDepartment of Risk ManagementCollege of Sports SciencesDepartment of competitive sportsCollege of Science and TechnologyDepartment of Liberal Arts and ScienceDepartment of Civil EngineeringDepartment of Transportation Systems EngineeringDepartment of ArchitectureDepartment of Oceanic Architecture and EngineeringDepartment of Town Planning and DesignDepartment of Mechanical EngineeringDepartment of Precision Machinery EngineeringDepartment of Aerospace EngineeringDepartment of Electrical EngineeringDepartment of Electronic EngineeringDepartment of Computer EngineeringDepartment of Materials and Applied ChemistryDepartment of PhysicsDepartment of MathematicsCollege of Industrial TechnologyCollege of Industrial TechnologyDepartment of Mechanical EngineeringDepartment of Electrical and Electronic EngineeringDepartment of Civil EngineeringDepartment of Architecture and Architectural EngineeringDepartment of Applied Molecular ChemistryDepartment of Industrial Engineering and ManagementDepartment of Mathematical Information EngineeringDepartment of Liberal Arts and Basic SciencesDepartment of Sustainable EngineeringDepartment of Conceptual DesignCollege of EngineeringCollege of EngineeringDepartment of Civil EngineeringDepartment of ArchitectureDepartment of Mechanical EngineeringDepartment of Electrical and Electronic EngineeringDepartment of Chemical Biology and Applied ChemistryDepartment of Computer ScienceGeneral EducationsSchool of MedicineSchool of MedicineDepartment of MedicineDepartment of Liberal Arts and ScienceSchool of DentistrySchool of DentistryDepartment of DentistryDepartment of Liberal Arts and ScienceSchool of Dentistry at MatsudoSchool of Dentistry at MatsudoDepartment of DentistryDepartment of Liberal Arts and and ScienceCollege of Bioresource SciencesCollege of Bioresource SciencesDepartment of BioscienceDepartment of Zoological ScienceDepartment of Marine ScienceDepartment of Forest ScienceDepartment of Environmental ScienceDepartment of Agri-ScienceDepartment of Food Science and TechnologyDepartment of Food BusinessDepartment of Global Coexistence StudiesDepartment of Veterinary NursingDepartment of Veterinary MedicineDepartment of General EducationDepartment of General EducationCourse of Teacher , CuratorVarious CoursesSchool of PharmacySchool of PharmacyDepartment of PharmacyDepartment of PharmacyDistance Learning DivisionDistance Learning DivisionDepartment of Economics, College of EconomicsDepartment of Commerce, College of CommereceDepartment of Law, College of LawCorrespondence Division Department of Political Science and Economics, College of LawCorrespondence Division Department of Literature(Japanese) ,College of Humanities and SciencesCorrespondence Division Department of Literature(English), College of Humanities and SciencesDepartment of Philosophy, College of Humanities and ScienceDepartment of History, College of Humanities and ScienceTeacher Training and Licensing Course, College of Humanities and ScienceJunior College(Mishima Campus)Junior College(Mishima Campus)Department of Liberal Arts and ScienceDepartment of Business and Management StudiesDepartment of Food and NutritionAdvanced Course of Food and NutritionJunior College(Funabashi Campus)Junior College(Funabashi Campus)Department of Architecture and Living DesignDepartment of Science and Manufacturing TechnologyDepartment of Biotechnology and Material ChemistryDepartment of Liberal Arts and ScienceGraduate School of Social and Cultural StudiesGraduate School of Social and Cultural StudiesInternational Political Science and EconomicsCulture and Communication StudiesHuman ScienceLaw SchoolLaw SchoolInstitute of Quantum ScienceInstitute of Quantum ScienceNursing School attached to School of MedicineNihon University Nursing School attached to School of MedicineNihon UniversityResearch AreasSearchReset OHIRA SusumuDepartment of CommerceAssociate Professor Researcher InformationBasic InformationResearch KeywordField Of StudyCareerEducational BackgroundResearch activity informationPaperMISCBooks and other publicationsLectures, oral presentations, etc.Affiliated academic societyResearch ThemesResearch Keywordマーケティング戦略relationship marketingbusiness-to-business marketingindustrial networkproduct developmentField Of StudyHumanities & social sciences, CommerceCareer Apr. 2023 - PresentNihon University, College of Commerce, 准教授 Apr. 2022 - Mar. 2023Chiba University of Commerce, Faculty of Commerce and Economics, Associate Professor Apr. 2017 - Mar. 2021Chiba University of Commerce, Faculty of Commerce and Economics, 専任講師 Sep. 2015 - Mar. 2017Waseda University, Faculty of Commerce, 助教Educational Background Apr. 2011 - Aug. 2015Waseda University, 商学研究科, 博士後期課程 商学専攻 Apr. 2009 - Mar. 2011Waseda University, 商学研究科, 専門職学位課程 ビジネス専攻 Sep. 2001 - May 2003University of Pennsylvania, School of Arts & Sciences, Master of Environmental Studies in Environmental Geology Apr. 1996 - Mar. 2000Waseda University, 人間科学部スポーツ科学科Research activity informationBasic InformationResearch KeywordField Of StudyCareerEducational BackgroundResearch activity informationPaperMISCBooks and other publicationsLectures, oral presentations, etc.Affiliated academic societyResearch ThemesPaperLiterature Review of the Gig Economyfrom a Product Development Perspective:Gig Working as a Potential Source of InnovationSusumu Ohiraマーケティングジャーナル, Jan. 2021, RefereedCritical Success Factors in Reward-Based Crowdfunding:A Signaling Theory PerspectiveDaisuke Ishida; Susumu Ohira; Naoto Onzoマーケティングジャーナル, Jan. 2021, Refereedネットワーク視点による売り手と買い手の関係性研究の潮流と課題大平進千葉商大論叢, Nov. 2019, Not refereedTurning Customers' "Giving Up" into Business - Value Co-Creation Strategy in the Medical Field - [Central Uni Co.]Susumu Ohira, Shinichiro Terasaki, Naoto OnzoJapan Marketing Journal, Sep. 2015, Not refereed, Invited製品デザイン要素の解明―自動車産業に対する定性調査による考察―岩下仁; 大平進; 石田大典; 外川拓; 恩藏直人マーケティングジャーナル, Jan. 2015, Not refereedA Trade-Off between Long-Term and Short-Term Value in a Business Network Context大平進; 恩藏直人早稲田商学, Jun. 2014, Not refereed生産財マーケティングにおける製品・サービスの拡張―リレーションシップ戦略の成果変数としての検討―大平進早稲田大学大学院商学研究科紀要, Nov. 2013, Refereed産業財市場における売り手と買い手の協調行動―リレーションシップ・マーケティングの観点から―大平進早稲田大学大学院商学研究科紀要, Mar. 2012, RefereedRelationship Quality in An Industrial Marketing Context大平進早稲田大学大学院商学研究科紀要, Nov. 2011, RefereedMISCサプライチェーン・レジリエンス─ネットワーク・アプローチ─（テーマ書評）大平進マーケティングジャーナル, Jan. 2018小売業のガス空調調査：普及進むも依然、懐疑的な企業も存在、評価の分かれ目はどこにあるのか？（調査報告）大平進; 恩藏直人ダイヤモンド・チェーンストア, Dec. 2016小売業の省エネ推進度調査：「照明」「空調」「冷蔵・冷凍」エネルギーマネジメントの実態（調査報告）恩藏直人; 大平進ダイヤモンド・チェーンストア, Apr. 2016医療現場に革新をもたらす価値共創戦略：株式会社セントラルユニ（取材レポート）大平進; 寺﨑新一郎; 恩藏直人マーケティングジャーナル, Sep. 2015Managing Intellectual Property in Global Outsourcing for Innovation Generation大平進; 石田大典流通情報, Mar. 2015Customer and Supplier Involvement in Design : The Moderating Role of Incremental and Radical Innovation Capability大平進; 石田大典流通情報, Nov. 2014ガス空調業界における創造的コラボレーション―東京ガス株式会社，大阪ガス株式会社，東邦ガス株式会社―（取材レポート）大平進; 恩藏直人マーケティングジャーナル, Sep. 2014ユーザー・デザインがもたらすイノベーション効果：消費者が知覚する企業の革新能力（抄訳）大平進マーケティングジャーナル, Jun. 2014Applying Industrial Design and Cost Engineering to New Product Development in Early-Stage Firms大平進; 石田大典流通情報, Nov. 2013こころの豊かさを届けるツーリズム・ビジネス―クラブツーリズム株式会社―（取材レポート）大平進; 恩藏直人マーケティングジャーナル, Sep. 2013Srinivasan, Raji, Gary L. Lilien, Arvind Rangaswamy, Gina M. Pingitore, and Daniel Seldin (2012), "The Total Product Design Concept and an Application to the Auto Market," Journal of Product Innovation Management, Vol. 29, Supplement S1, pp.3-20大平進; 恩藏直人流通情報, Jul. 2013Books and other publications経営学の入門（具滋承 編著）大平進, Joint work, 第12章「戦略的差別化のための企業活動の取組み：ブランド戦略」法律文化社, Apr. 2022経営学の入門（具滋承 編著）大平進, Joint work, 第11章「企業戦略の勝敗は市場の掌握から：マーケティング戦略」法律文化社, Apr. 2022医療マーケティングの革新（恩藏直人, 岩下仁編著）大平進; 寺﨑新一郎; 恩藏直人, Joint work, 第2章「医療現場に革新をもたらす価値共創戦略」有斐閣, Aug. 20189784641165250医療マーケティングの革新（恩藏直人, 岩下仁編著）大平進; 石井裕明; 岩下仁, Joint work, 第1章「製品構想力と製品研鑽力」有斐閣, Aug. 20189784641165250商学入門（早稲田商学同好会編著）恩藏直人, 大平進, Joint work, 第4章「ビジネスにおけるマーケティング」早稲田商学同攻会, Oct. 2016Lectures, oral presentations, etc.Longitudinal Analysis of Referral Campaign Effects in Industrial MarketsSusumu Ohira; Daisuke Ishida; Hitoshi Iwashita; Naoto OnzoIMP Asia 2022, Dec. 2022, Not invitedThe Role of Network-Shared Cognition in Supply Chain Resilience: An Empirical InvestigationSusumu Ohira; Yoshiyuki ShibuyaThe 37th Annual IMP Conference and Doctoral Colloquium, Aug. 2021, IMP Group, Not invitedマーケティング視点から捉えたサプライチェーン・レジリエンス大平進; 渋谷義行日本商業学会九州部会, Mar. 2019Shedding Light on the Mechanism of Product Design Elements and the Antecedent Factors in Product DevelopmentHitoshi Iwashita; Daisuke Ishida; Susumu Ohira; Taku Togawa; Naoto OnzoPDMA (Product Development and Management Association) Research Forum 2017, Nov. 2017The Impact of Product Design Elements on New Product Superiorities and PerformancesHitoshi Iwashita; Daisuke Ishida; Susumu Ohira; Taku Togawa; Naoto Onzo2017 AMA (American Marketing Association) Winter Conference, Feb. 2017共同問題解決が拡張的再購買意向に及ぼす影響―ネットワーク視点にもとづく検討―大平進商品開発・管理学会 第27回全国大会, Nov. 2016Key Product Design Elements for Successful Product Development: An Exploratory Study of the Automotive IndustryHitoshi Iwashita; Susumu Ohira; Daisuke Ishida; Taku Togawa; Naoto OnzoAmerican Marketing Association (AMA) 2015 Summer Marketing Educators' Conference, Aug. 2015Supplier-Customer Relationship in a Business Network ContextSusumu Ohira; Daisuke Ishida; Naoto Onzo2015 Academy of Marketing Science Annual Conference, May 2015ビジネス市場におけるネットワーク型取引大平進; 石田大典; 恩藏直人日本商業学会 第5回全国研究報告会, Dec. 2014ビジネス・ネットワーク視点から捉えた売り手と買い手の関係性 ―天然ガス空調の事例―大平進商品開発・管理学会 第22回全国大会, Jun. 2014産業財マーケティングにおけるプロジェクト進捗管理の役割と可能性大平進商品開発・管理学会 第18回全国大会, May 2012サプライヤー主導のマス・カスタマイゼーションが顧客リレーションシップに及ぼす影響大平進商品開発・管理学会 第17回全国大会, Oct. 2011Affiliated academic society Jun. 2013 - Present日本消費者行動研究学会 Jun. 2012 - Present日本商業学会 Apr. 2011 - Present商品開発・管理学会Research Themes業務用サービス・ロボットの導入による価値創造メカニズムの解明日本学術振興会, 科学研究費助成事業, 01 Apr. 2023 - 31 Mar. 2027恩藏 直人; 須永 努; 石田 大典; 石井 裕明; 大平 進The impact of coopeition on supply chain resilience capabilities and competitive advantageJapan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Apr. 2021 - Mar. 2025大平 進クラウド・ソーシングが製品デザイン要素を通じて、新製品パフォーマンスに及ぼす影響Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B), Apr. 2019 - Mar. 2023恩藏 直人; 岩下 仁; 大平 進; 坂野 友昭; 石田 大典新製品開発における市場志向とデザイン志向に関する国際比較研究科学研究費助成事業(早稲田大学), 科学研究費助成事業(基盤研究(B))ネットワーク視点から捉えた売り手と買い手のリレーションシップ科学研究費助成事業(早稲田大学), 科学研究費助成事業(若手研究(B)) Top PageApplication for coverage --> --> -->