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Purpose Impact Domains Drivers Open Search Open Profile Investors Careers Newsroom Contact Us JP EN Open Search Open Products Information Search Close JP EN Purpose Impact Domains Drivers Profile Investors Careers Newsroom Contact Us Using this Website Privacy Policy Site Map Products Information Close Purpose Purpose Impact Domains Drivers Profile Investors Newsroom Purpose Message from Top Management CSV Purpose Long-term Management Vision and Medium-Term Business Plan KIRIN’s HISTORY Corporate Governance Risk Management Value Creation Model About Kirin Group Impact The Origin and Progress of CSV Management CSV Management Management Issues for Sustainable Growth (Group Materiality Matrix) A Responsible Alcohol Producer Health and Well-Being Community Engagement  Respect for human rights The Environment Other material agenda and governance Domains Product brands Food & Beverages Health Science Pharmaceuticals Drivers Core technology that assures value creation Consumer centric marketing ICT accelerating value creation Diversity and inclusion, culture for innovation Financial strategy Profile Corporate Policy Corporate Overview Management Group Companies Company History Our Approaches in Quality Investors Management Policy Chart Generator Financial Data Non-Financial Information Share-related Information IR Library Individual Investors IR Events Calendar IR website user guide Disclaimer FAQs Third-Party Evaluations Newsroom News Releases Media kit Media Contacts Long-term Management Vision and Medium-Term Business Plan Management Plan Releases and Presentations Value Creation Model Value Creation Story Corporate Governance Overview Management Structure Management, Leadership & Advisory Remuneration System for Executive Officers Risk Management Compliance Kirin Group Tax Policy CSV Management 2022-2024 CSV Commitments Establishment and Operation of the Group CSV Committee Group Sustainability Meetings on Specific Issues Stakeholder Engagement Endorsement and participation in external organizations and initiatives United Nations Global Compact Policies Social contribution activities Sustainable Finance Marketing Communication Policy(MCP) Health and Well-Being What is “Health & Well-being” in Kirin Group? Ensuring food safety and security Ensuring stable supply, safety and reliability as a pharmaceutical company Provide pharmaceuticals for Unmet Medical Needs Support for maintaining the immune system Ensuring occupational health and safety Support for the prevention of non-communicable diseases Implementation of health management Helping to improve the performance of brain function and prevent decline Improvement of access to nutrition Community Engagement Respect for human rights Sustainable development of communities in raw material production areas and business development regions Creating bonds and trust for people's well-being Enhancing the sustainability of food economy Sustainable supply chain Community Topics Respect for human rights Kirin Group Human Rights Policy Embedding the Kirin Group Human Rights Policy in practice Implementing Human Rights Due Diligence The Environment Sustainable use of biological resources Sustainable use of water resources Sustainable recycling of containers and packaging Overcoming climate change Kirin Group's Environmental Vision 2050 Message from Top Management Engagement Vision / Policies / Structure Environmental management and CSV Holistic Environmental Management Information Disclosure Based on the TCFD Framework, TNFD Framework Draft, etc. Our Holistic Approach Third-Party Evaluations of environment Environmental Topics A Responsible Alcohol Producer Dealing with alcohol-related problems Policy and System Food and Beverages Kirin Brewery Company, Limited Lion Pty Ltd Kirin Beverage Company, Limited Mercian Coca-Cola Beverages Northeast, Inc. Health Science domain Message from Senior Executive Officer of Health Science Strategy Kirin Holdings Company, Limited Kyowa Hakko Bio Co., Ltd. Koiwai Dairy Products Co., Ltd. Kirin Beverage Company, Limited Core technology that assures value creation Accelerating intellectual property activities that leverage technological capabilities for the business Diversity and inclusion, culture for innovation Strengthening the human capital capability Diversity Cultivating the organizational culture Corporate Policy Achieving "Joy brings us together" The Story Behind Kirin Beer Labels Corporate Overview Barrier-free route to Kirin Group Head Office Group Companies Kirin Brewery Company, Limited Kirin Beverage Company, Limited Mercian Corporation Company History 1885‐1949 1950‐1989 1990‐1999 2000‐2009 2010‐2019 2020‐ Our Approaches in Quality Quality management Ensuring Product Safety and Reliability in the Food & Beverages Domain Ensuring Product Safety and Reliability in the Health Science Domain Chart Generator Yearly Data Quarterly Data Management Policy Corporate Disclosure Policy Financial Data Message from the Chief Financial Officer Management Analysis Of Financial Position, Operating Results, And Cash Flows Business Segments Consolidated Balance Sheets Consolidated Statements of Income Statements of Cash Flows Non-Financial Information Message from Senior Executive Officer of CSV Strategy ESG Databook Guideline Content Index Share-related Information General Meetings of Shareholders Dividend Payments and Own-share Repurchase Stock Information Share Data Stock Quote Bonds and Rating Analyst Coverage Articles of Incorporation and Regulations Public Notice IR Library Financial Results(Financial Results/Presentations/Financial Statements) IR News Releases IR Events Releases and Presentations Archive Integrated Report Investor’s Guide Market data and Sales Kirin Group Environmental Report Management Plan Releases and Presentations Long-term (Archive) Medium-term (Archive) Current Fiscal Year (Archive) Management Structure Interview with Independent Non-executive Directors 2022-2024 CSV Commitments 2019-2021 CSV Commitments Social contribution activities The Pink Ribbon Activity JICA-KIRIN Fellowship Program Marketing Communication Policy(MCP) Guidelines of Product Labeling Respect for human rights Kirin Group Human Rights Policy Embedding the Kirin Group Human Rights Policy in practice Implementing Human Rights Due Diligence Sustainable development of communities in raw material production areas and business development regions Japanese hops Tea Leaves Vineyards Sustainable supply chain Policy on Sustainable Procurement Activities to Promote Sustainable Procurement Working Together with Suppliers Engagement Dialogue 01 Dialogue 02 Dialogue 03 Dialogue 04 Dialogue 05 Holistic Environmental Management Information Disclosure Based on the TCFD Framework, TNFD Framework Draft, etc. Risks and Opportunities Dealing with alcohol-related problems What is Slow Drinking? Other initiatives in Japan Business Segments Year Quarter Consolidated Balance Sheets Year Quarter Consolidated Statements of Income Year Quarter Statements of Cash Flows Year Quarter General Meetings of Shareholders Previous Fiscal Years Financial Results(Financial Results/Presentations/Financial Statements) Archive IR Events Releases and Presentations Archive KIRIN R&D DAY 2020 Archive Integrated Report Integrated Report PDF Kirin Integrated Report 2023 Kirin Integrated Report 2022 Kirin Integrated Report 2021 KIRIN CSV REPORT 2020 KIRIN CSV REPORT 2019 KIRIN REPORT 2018 KIRIN REPORT 2016 KIRIN REPORT 2015 Annual Reports (Back numbers) Market data and Sales Domestic sale outline report(Monthly) Domestic Monthly sales report(Archive) Domestic Alcohol market data(Year) Beer consumption by region(Year) Beer consumption by country(Year) Domestic Soft drink market data(Year) Kirin Group Environmental Report Archive Kirin Group Human Rights Policy Feedback from stakeholders during the establishment of the 2018 Human Rights Policy Activities to Promote Sustainable Procurement Past Reports on human rights impact assessments of supply chains JICA-KIRIN Fellowship Program Greetings from the Host Institution Representatives Overview Fellow Introduction About United Nations University-Kirin Fellowship KIRIN CSV REPORT 2020 Message from Top Management Past and Present Special Feature: Growth Strategies for the Health Science Domain Strengthening Organizational Capabilities Financial and Non-financial Highlights Message from the Chief Financial Officer Interview with the Non-executive Director KIRIN CSV REPORT 2019 Message from Top Management Interview with the Chief Financial Officer Strengthening Our Non-Financial Assets CSV Stories CASE1 Pharmaceuticals business CSV Stories CASE2 Businesses bridging Pharmaceuticals and Food & Beverages CSV Stories CASE3 Community Engagement CSV Stories CASE4 The Environment CSV Stories CASE5 A Responsible Alcohol Producer Discussion with Management Interview with an Outside Director Financial and Non-financial Highlights Past and Present KIRIN REPORT 2018 Message from Top Management Discussion with Management, Part1 Discussion with Management, Part2 Interview with an Outside Director CASE1 Kirin Ichiban Shibori Relaunch and Craft Beer Market Development CASE2 Pharmaceuticals for Worldwide Markets CASE3 Lactococcus lactis strain Plasma Stars in New Products CASE4 Advanced High-Efficiency Facilities at Myanmar Brewery History of the Kirin Group The Kirin Group Today Overview by segment and business for fiscal 2017 Management's discussion & analysis Financial & Non-Financial Highlights KIRIN REPORT 2016 To Our Stakeholders Long-Term Management Vision and Medium-Term Business Plan CFO’s Message Overview of the Kirin Group’s Business Kirin’s Foundation for Value Creation Interview with an Outside Director KIRIN REPORT 2015 KEY POINTS ABOUT KIRIN Long-Term Management Vision and Medium-Term Business Plan KIRIN’S GROWTH STRATEGIES A Conversation between Outside Directors Management Issues for Sustainable Growth (Group Materiality Matrix) Technology (R&D) Foundation SCM Foundation Human Resources Foundation Fellow Introduction 2019 Fellow Researchers and Research Themes 2018 Fellow Researchers and Research Themes 2017 Fellow Researchers and Research Themes About United Nations University-Kirin Fellowship List of Former United Nations University-Kirin Fellows Special Feature: Growth Strategies for the Health Science Domain Strategic Decisions in 2019 / Message from the Officer in Charge of Health Business Strategy Part1 Interview with the Executive Officer of R&D Strategy Part2 Creating Synergies with FANCL Corporation Strengthening Organizational Capabilities Enhancing Kirin Beverage's marketing capabilities Development of our human resources Strengthening Our Non-Financial Assets Honkirin and our marketing reform R&D Strategy:Technology creating trusted value Human resources strategies:Diversity and inclusion, culture for innovation Financial & Non-Financial Highlights Financial Highlights Non-Financial Highlights To Our Stakeholders Kirin’s Management Environment,Vision, and Strategies Progress with the Medium-Term Business Plan Issues and Future Initiatives Aiming to Be a Company That Is Completely Trusted Long-Term Management Vision and Medium-Term Business Plan Long-Term Management Vision Medium-Term Business Plan Recognizing the Challenges and Future Initiatives Kirin’s Foundation for Value Creation The Kirin Group’s Value Creation Marketing Research & Development Supply Chain KEY POINTS ABOUT KIRIN Business Structure / Earnings Structure Kirin's History of Progress Long-Term Management Vision and Medium-Term Business Plan Long-Term Management Vision Medium-Term Business Plan List of Former United Nations University-Kirin Fellows 2016 Fellow's Research Projects 2015 Fellow's Research Projects 2014 Fellow's Research Projects 2013 Fellow's Research Projects 2012 Fellow's Research Projects 2011 Fellow's Research Projects 2010 Fellow's Research Projects 2009 Fellow's Research Projects Close [first sentense] Home Newsroom News Releases 2008 August 4, 2008 Kirin Group revises 2007-2009 Medium-term Business Plan "Year Zero" in lead-up to next three-year plan, as Kirin aims to create Group premium and realize goals of KV2015 Tokyo, August 4, 2008—Kirin Holding Company, Limited ("Kirin"), on reaching the mid-point of its current 2007-2009 medium-term business plan, today announced upward revisions to some of the quantitative targets contained in the plan, while also revising elements of the management policy aimed at achieving Kirin's medium-term goals. Outline of 2007-2009 Medium-term Business Plan Kirin has been maintaining an aggressive, forward-looking and fast-moving management approach in order to shift the Company to a new trajectory of growth, undertaking a range of initiatives based on three core policies, namely: facilitating independent growth at operating companies, generating growth through Group synergies, and allocating resources on a large scale. Basic management strategies of the 2007-2009 business plan Strengthen Kirin's business foundations and realize a quantum leap in growth (1) Create renewed growth in the domestic alcohol beverage business (2) Move further toward becoming a comprehensive beverages group (3) Internationalize Kirin's business (4) Develop the health food and functional food business (5) Accelerate growth in pharmaceuticals and leverage proprietary strengths to develop the agribio business Pursue a financial strategy that maximizes corporate value Adopt a new group management structure Raise KIRIN brand value and implement Kirin Group CSR Revisions to the 2007-2009 Medium-term business plan During the first half of the current three-year business plan period, major investments in Kyowa Hakko and National Foods mean that during 2008 Kirin is likely to achieve the consolidated sales and operating income targets outlined in the plan for 2009. In the remaining half of the business plan period, Kirin intends to make qualitative improvements in its management to enable the achievement of the ROE and operating profit margin targets set in the plan. At the same time, Kirin is positioning the period from July 2008 through to the end of 2009 as an important preparatory period leading up to the start of the next three-year plan (2010-2012) and by moving rapidly to identify and address key issues is aiming to enable earlier achievement of the long-term goals of KV2015. The high priority issues for Kirin are to create a robust foundation for the independent growth of its operating companies, while developing a group organization that facilitates the realization of Group synergies. Meanwhile, a new stage of growth will be pursued through continued consideration of investment targets that can provide high synergy effects. Key points being emphasized in revisions to business plan: Facilitate independent growth at operating companies: allocate significant management resources to soft drinks Generate growth through Group synergies: improve group organizational structure to enhance functional capabilities Allocate resources on a large scale as necessary to generate growth: provide for total investment in the range of ¥300 billion by the end of 2012 Revised quantitative targets   2009 initialtargets 2009 revisedtargets Change 2015 targets Consolidated sales including liquor tax ¥2.15 trillion ¥2.50 trillion ¥350 billion ¥3.0 trillion Consolidated sales excluding liquor tax ¥1.7 trillion ¥2.1 trillion ¥400 billion ¥2.5 trillion Operating income ¥150 billion plus ¥175 billion ¥25 billion ¥250 billion Operating profit margin including liquor tax 7% plus 7% plus -- 8% plus Operating profit margin excluding liquor tax 9% 8.3% plus -- 10% plus ROE 7% plus 7% plus -- 10% Overseas sales ratio Approx. 22% Approx. 26% -- Approx. 30% Notes: Revised targets for 2009 do not include any potential impact from future strategic investment. The contributions from Mercian and Kyowa Hakko Kirin are based on their previously disclosed medium-term business plans. Because Lion Nathan does not release earnings forecasts, contributions are based on the amounts consolidated in Kirin's accounts for 2007, adjusted for exchange rates. ROE is after amortization of goodwill. Specific initiatives 1. Facilitate independent growth at operating companies: Reform operating structure in further pursuit of development as a comprehensive beverages group Under KV2015, Kirin has adopted a strategy to increase corporate value that, in a competitive global environment, targets the pursuit of a unique business model as a comprehensive beverages group. In the remaining half of the business plan period, Kirin intends to reform the business structure and improve the profitability of its domestic alcohol business, which is the foundation for the group's growth, while also allocating resources to the soft drinks business, which has the potential to become an additional business pillar. Kirin has positioned the soft drinks business as an important potential driver of the quantum leap of growth targeted in KV2015, and in order to realize this potential during the next medium-term business plan, Kirin will begin allocating the necessary management resources during 2008. Kirin Beverage is the Group's core soft drinks company, and Kirin aims to secure stable sales and earnings in an extremely competitive domestic soft drinks market. At the same time, Kirin will pursue its comprehensive beverages strategy by establishing wide-ranging personnel exchanges between Kirin Beverage and Kirin Brewery. By creating interaction between personnel from different business cultures and with different talents, Kirin will develop employees with understanding of both the soft drinks and the alcohol beverages markets, helping creating organic links in the value chains of both operations in everything from product development through to sales. Resources will also be allocated to the development of new product categories necessary to drive growth, along with training of human resources. In the soft drink markets of Asia and Oceania, which have high latent growth potential, Kirin aims to leverage its skills in product development and technical manufacturing to accelerate the growth of its overseas soft drinks operations, while continuing to seek new investment opportunities. Kirin will also pursue its comprehensive beverages strategy in markets outside Japan, focusing initially on developing collaboration between its alcohol and soft drinks operations in China. In the domestic alcohol business, which serves as the primary business support for growth of the group and also as a source of skilled personnel, product development capabilities and multiple other resources, Kirin operates in a business environment influenced by an aging population and a diversification of consumer tastes. In this environment, rather than pursuing an absolute increase in scale, Kirin aims to develop its strategy of being No. 1 in each category to become the leader in the combined market for beer, happo-shu and new genre. At the same time, management will maintain a clear focus on maximizing profitability by fundamentally reforming the operating structure and eliminating un-necessary costs, enabling this business to underpin the growth of the group overall. Because Kirin Brewery is the foundation business of the group and the heart of the KIRIN brand, all Kirin's business initiatives will be carried out with a keen awareness of building the value of the Company with a brand that consumers associate strongly with trust and vitality. In pharmaceuticals, where a new start is being made with the launch of Kyowa Hakko Kirin Co., Ltd. in October 2008, Kirin aims to become a global specialist pharma company, focusing on cutting-edge antibody technology in line with the medium-term business plan for the new pharmaceuticals company. In the health foods and functional foods category, the business arena is expanding as consumers develop health consciousness across a broad range of categories rather than in only specific functional food items. Kirin aims to develop its health food and functional food activities to incorporate development across all its operations&#8212;including alcohol beverages, soft drinks, and foods&#8212;using technology contained within the Group to develop new product proposals. 2. Generate growth through Group synergies: improve group organizational structure to enhance functional capabilities During the first half of the current medium-term business plan, business initiatives have been focused on expanding the scope of Kirin's operations to create a quantum leap in growth. In the second half of the business plan period, Kirin will work to develop the Sales synergies made possible by the inclusion of these new resources in the group, while also rationalizing business functions to maximize Cost synergies. Kirin has already realized Sales synergies, such as through the joint activities of Kirin Brewery and Mercian, and Cost line synergies through group procurement. Now, having undertaken large-scale investments, Kirin seeks to thoroughly reform its business portfolio and make qualitative improvements in Group management. The role of Kirin Holdings will be focused as closely as possible on allocating group resources, managing the business portfolio, and taking other measures to create a Kirin Group premium. Other functions will in principle be transferred to individual operating businesses or to shared group service businesses. At each group operating business, meanwhile, R&D and other such divisions will be incorporated into the business divisions with which they are most closely connected, helping develop technical capabilities and consumer relevance. Moreover, to improve the Group's competitiveness in a tough global environment, Kirin will introduce the Center of Excellence concept, under which certain specialist functions will be concentrated in a single company to enable a structured development of competence applicable for the entire group. In production, distribution and R&D divisions, Kirin will take steps to optimize operational bases, while integrating functions to reduce costs, optimizing manufacturing operations, continuously reviewing the business portfolio, and improving business management in order to boost operating profit margins and other elements of profitability. In order to realize these Sales and Cost synergies, specific synergy-related items will be included in Kirin's strategy from 2009. Quantitative synergy targets will also be established for each group operating company, and process management will be thoroughly enforced. 3. Allocate resources on a large scale as necessary to generate growth: provide for total investment in the range of ¥300 billion by the end of 2012 In the remaining period of the current three-year business plan, the primary focus will be on promoting independent growth at operating companies and realizing new synergies in order to achieve the plan's targets, as outlined above. At the same time, however, Kirin will pursue a financial strategy to maintain a sound financial base while enabling a further step-up in growth. This growth is being supported with planned total investment in the range of ¥300 billion between now and the next business plan period. Consideration will mainly be given to soft drink and alcohol beverage businesses in Asia and Oceania that show strong synergy potential with existing core businesses in terms of either products or geographical region. Funding for this investment will be sourced from liquidizing available assets and interest-bearing debt. Kirin's ultimate aim in pursuing the revised medium-term business plan is to achieve its quantitative targets and enable the early realization of the goals contained in KV2015, and in working towards this aim, Kirin will continue to engage in specific measures to enhance the value of the Kirin brand. Integrated Report Share Please do not forward or share information about alcoholic beverages with anyone under the legal drinking age. Purpose Message from Top Management CSV Purpose Long-term Management Vision and Medium-Term Business Plan KIRIN’s HISTORY Corporate Governance Risk Management Value Creation Model Impact CSV management Management Issues for Sustainable Growth (Group Materiality Matrix) A Responsible Alcohol Producer Health and Well-Being Community Engagement The Environment Other material agenda and governance Domains Product brand Food & Beverages Health Science Pharmaceuticals Drivers Core technology that assures value creation Consumer centric marketing ICT accelerating value creation Diversity and inclusion, culture for innovation Financial Strategy Profile Investors Careers Newsroom Contact Us Terms and Conditions Privacy Policy Site Map You must be of legal drinking age to consume alcohol. Don't drink and drive. Enjoy responsibly. It is advisable not to drink alcohol during pregnancy and breastfeeding. Do not litter! Let's recycle after drinking! © 2007-2024 Kirin Holdings Company, Limited. TOP

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